It’s common knowledge that social media is a great way to promote your brand or products. But how much social media do people use daily?
Table of Contents
Facebook is a viral social media site. It is one of the best ways to stay connected with family, friends, and business associates. With more than 2.8 billion users, you can expect to see a lot of activity on this platform.
The amount of time people spend on social media varies considerably from person to person. However, eMarketer studied the data and came up with crucial statistics about Facebook usage.
According to eMarketer, the average person will spend over two hours daily on social media. This includes posting updates, checking Facebook notifications, and browsing news feed.
Facebook has the most extensive user base compared to other social media platforms. It has more than 2.93 billion monthly active users. Moreover, that number is expected to increase by 8.7 percent by 2024.
The number of social media users is growing. While Facebook and Instagram still dominate, Twitter is making its presence felt. It has a vast user base and is ideal for marketing campaigns and customer service.
According to the Pew Research Center, 74% of US users use Twitter for entertainment. Another reason to use it is to stay informed.
The average Twitter user spends over three minutes daily on the site. They share a little more than three hundred tweets per day.
According to Twitter, about 238 million people worldwide read their tweets. This is a significant number, but it’s not the same as the number of people who use Twitter.
Instagram has increased over the past few years. It is now ranked in the top five social media platforms, with over 1.4 billion users globally. However, as more people use it, Instagram needs to limit how much activity a user can do within a given period.
Instagram’s algorithms are designed to prevent spam and other inappropriate activity. For example, the algorithm may temporarily or permanently block the bill if a user’s account is seen as having a lot of suspicious activity.
A good content strategy can help a brand make the most of its time on Instagram. For example, a study found that posts with hashtags have 12.6% higher engagement than posts without hashtags.
Snapchat
If you’re looking for a quick and easy way to capture memories with friends, Snapchat is the app for you. It’s one of the most popular social media platforms and an excellent choice for documenting on the go.
A recent study found that 46% of Americans use social media app several times daily. The average age of users is 18 to 29. In addition, 76% of users engage in augmented reality. These users also spend more time on Snapchat than on other social networks.
Although Snapchat has not yet reached the top spot for social media, it’s still a contender. Snap maps, Spectacles, Lens Studio, and Bitmoji TV, are all platform features.
Gen Zs
Gen Z is the largest cohort alive in the world. It represents about 2 billion young people worldwide. They are the first generation to grow up digitally. Their use of social media and phones is changing the way we interact. Using social media to reach and engage this younger demographic is important for marketers to understand.
Gen Zs spend four hours or more each day on social media. That’s double the amount used by millennials. This is partly due to their increased use of video content, but they also value their time on visual platforms.
The social networks they use most are Facebook, YouTube, and Twitter. But Instagram and Snapchat have grown to become popular among Gen Z.
Millennials
What is the average amount of time a millennial spends on social media? That is a question many marketers and business owners are curious about. Millennials use social media in a variety of ways. Some merely check emails and browse the web, while others spend more time on video and photo-sharing platforms.
Social media is a great way to connect with customers. Businesses can use these platforms to communicate important updates and drive traffic to their site. In addition, millennials are exceptionally loyal customers and will likely purchase products from companies that provide personalized customer service.
However, it’s essential to understand how millennials and Gen Z consumers behave. To succeed in the next decade, businesses need to understand these two emerging consumer groups.
