Writing a financial blog can be intimidating. It’s essential to focus on suitable topics to attract your audience.
Mastering headlines is critical for all content writers. They’re what catch readers’ eyes when they skim the page.
Weiner also explains the importance of being client-centric when brainstorming ideas. She recommends using mind mapping, a visual flow of associated ideas.
Table of Contents
Find Your Niche
A good blog niche makes it easier to get noticed by Google, resulting in more traffic (and money) over time. A specialized narrow niche will also make you a recognizable expert within the subject matter.
Choosing a topic you’re passionate about is essential, or else your interest in the subject will likely fade over time. Luckily, it’s easy to change blog niches if needed. Many bloggers have created multiple blogs as they have progressed.
Create a Persona
The finance blog business has a lot of room for growth. The key is finding a narrow niche to establish yourself as an authority.
A good way to do that is by creating a persona of your perfect audience member. This enables you to understand and target your content.
Many finance bloggers make money through affiliate sales and branded merchandise. Digital products are a great option, as they cost little to produce and can be sold multiple times.
Find Your Voice
When you’re starting a blog, it’s essential to understand who your audience is. This involves both demographics and psychographics.
Personal finance bloggers often use their own experiences to connect with their readers. This includes sharing stories about overcoming credit card debt or saving for retirement.
Knowing your buyer persona is essential because it helps you produce content that speaks directly to them. For example, you wouldn’t want to write a witty piece full of 90s pop culture references that’ll fall flat with a 50+ senior business person.
Find Your Target Audience
Knowing your target audience is one of the most important things when starting a financial blog. It allows you to create content that will be more relevant to their needs and will help you attract more traffic.
Start by finding where your audience hangs out online. This can be done by looking at their social media pages, reading other finance blogs, or joining specialized forums. This will allow you to understand their demographics and psychographics better.
Have you ever received well-meaning financial advice from a friend or family member? Chances are, it sounded great at the time but was wrong.
Creating high-quality content is critical to success in the finance blog business. This is how you establish yourself as an expert and build trust with your audience.
It’s also important to use visual aids, such as infographics and videos, to make your content more engaging and digestible for your audience. Videos can be particularly effective when explaining complex concepts or data.
Promote Your Blog
Blogging has become a popular way of sharing ideas, getting noticed by employers, and making money. There are a lot of different topics you can blog about, from needlepoint techniques to doomsday prepping, but finance blogs can be particularly successful if they have a strong reason for people to trust them.
For instance, many finance bloggers use their blogs to encourage others to talk openly about money and find alternatives to traditional nine-to-five jobs. They also create how-to guides to help readers with specific financial questions and problems.
Sell Digital Products
Finance blogs are a great way to educate and advise on personal finance, investing, and budgeting. They can also provide insights into financial trends and news.
Creating and selling digital products is a great way to monetize your finance blog. These can be e-books, courses, or printables.
You can also use affiliate marketing to earn commissions when people click on links and make purchases through your site. Strikingly’s e-commerce tools make this easy to do.
Promote Your Business
Finance blogs can be highly successful if they are well-written and provide valuable information to their audience. A vital content differentiation factor helps them stand out and attract loyal readers.
The book’s outlines and exercises are practical tools for mastering the art of short-form writing, as is the appendix. It is also a valuable resource for compliance-conscious financial writers, providing on-point guidance regarding US SEC and FINRA regulations.