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5 Ways to Speed Up Your Time to Market

Having time to market is important in commerce. This is the length of time from the conception of the product to its availability. Having a product that is too late in the marketplace can erode your addressable market. Approval processes…

Four Elements of Product Marketing

Whether you're launching a new product or service, you should know that there are four main aspects to consider: analyzing the macro-environmental factors, understanding your customer's buying behaviors, crafting messaging, and getting…

Things to Look For in a Tailor Shop

Having your clothing altered is a great way to keep it in tip-top condition. However, you need to consider the cost of the service as well. This is why you should always do your research and choose the best tailor shop in your area. Work…

How YELP Restaurants Respond to Reviews

Creating a profile on a site like Yelp can be a great way to get unfiltered reviews about your business. You can also respond to reviews and offer discounts and gift certificates for your customers. Create a business profile Getting a…

Boost Conversions With Earned Media

Having earned media on your marketing mix can be a great way to boost conversions and generate a return on your marketing investment. The best part about having earned media is that you can target a specific demographic or audience with…

Sony Vegas Review

Designed for non-linear editing, Vegas Pro is a video editing software package that runs on Windows operating systems. It is compatible with all types of source materials, and its price is similar to that of Adobe Premiere and Final Cut…

Using Endnotes to Cite Your Sources

Using endnotes is one of the easiest ways to cite your sources in a document. This is because endnotes are already integrated into Microsoft Word and can easily be inserted into your documents. Endnotes also allow you to search university…

Using a Digital Audio Workstation (DAW)

Using a Digital Audio Workstation, also known as DAW, is an electronic device that is used to record, edit, and produce audio files. There are many different programs available for this type of computer. Some of these programs include…

Lightworks – A Beginner’s Guide

Developed in 1989, Lightworks is a non-linear editing system used to edit digital video. In 2017, it was awarded an EMMY Award for best digital non-linear editing software. Free version Whether you are new to video editing or a…

Is SketchUp Free?

Whether you are a home design enthusiast or a professional architect, there is a free version of SketchUp that you can use to design your own home or garden. While it may not have the same features as its paid counterpart, it is a great…